Beat Average

  • Digital
  • Experiential
  • Website

Average. It’s out there, saying good enough is good enough, and handing out trophies to everyone. But you know you can do better; you can Beat Average. And GNC can help.

Front-end DevelopmentBack-end DevelopmentUX/UI DesignResponsive LayoutCustom CMSDesign
Agency Partner
Carmichael Lynch

Average Doesn't Stop At The Web

To kickstart the Beat Average platform from day one, we launched at the Pittsburgh Marathon and offered runners an opportunity to not only show how they're beating average online, but also receive physical, printed takeaways.

Then, we carried on to GNC's booth at Mr. Olympia in Las Vegas, and adapted the experience with live touchscreen installations and automated content feeds. Real-time photo streams and embedded on-site cameras paired with specialized UI and onscreen keyboard elements to play off of booth architecture and design and attract visitors to engage directly with GNC.