US Air Force

F-16 AR

  • AR
  • Mobile
  • Flyovers

AR Lens augmented for traveling Air Force activations turns fans into maintainers, complete with an F-16 flyover.

AR3DAnimationDesignFacial RecognitionUser-Generated ContentUnity
Brand
US Air Force
Agency Partner
GSD&M

The Results

By utilizing the core elements of Camera Effects and augmenting them with custom development components in Facebook’s Spark AR Studio, we created a fun and intuitive flow that is simple for users, leans into natural behavior, is achievable at scale on all recent mobile devices, and avoids the abundant costs and challenges associated with a custom video recording & rendering platform.

With the goal of a broad reach and consistent performance across devices, this in-app approach brings the role of the maintainer to life for the USAF, highlighting their close proximity to stunning aircraft and demonstrating the raw power of the machines maintainers get the honor of working on every day on the job.

While the AR experience was built to be discovered on-site at The Hangar Mobile Tour, the natural engagement and sharing loop continues to generate organic reach by users around the country, without needing to be on site to utilize and share their own entertaining USAF inspired content.

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