AWS Course Creator

A Generative-AI powered WebGL experience allowing users to build their dream golf course.

Client

AWS
  • WebGL
  • Generative AI
  • Front End Development
  • Back End Development
  • Activation
  • experiential

Project Overview

The Brief

Looking to make a splash at the PGA Championship’s famed 17th hole, we helped AWS bring an Generative AI experience to the biggest moment in golf.

Augmenting Amazon AWS's partnership with the PGA, Wildlife touched down at the 2024 PGA Championship in Augusta with a GenAI course creator experience, allowing fans and professionals to prompt, generate and print their own unique courses. From snow covered fields to golfing on the moon, almost anything is possible.

Play

Our Approach

Leveraging Stable Diffusion XL running on Amazon Bedrock and Sagemaker, our creative and technology teams built a simple generative AI interface that uses just a few guest inputs to create a beautifully artistic rendering of a fully generative golf course image.

Guests can save their image digitally or add their signature and have it printed out as a physical keepsake. The experience itself lives in a slick webGL interface that glides through a dynamic, stylized golf course scene of rolling hills and cinematic lighting.

2024 PGA Tour Championship

For the 2024 PGA Tour Championship, Wildlife designed the blah blak blah

Course Creator Full Width

2024 Player Championship at Eastlake

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Unique Users

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Prints on Site

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