Hyundai Drive
A better test drive is one we bring to you. Hyundai's massive digital platform redefines the car buying experience.
Client
Partners
- Innocean Worldwide Americas
- Mobile App
- UX
- UI
- Custom CMS
- React Native
Project Overview
The Brief
Making things better is at the heart of everything Hyundai does. And it's not hard to agree, the new car test drive experience could be made much better.
Innocean USA found an answer in Hyundai Drive, and set out to let customers test drive on their terms. Wildlife joined the mission, and together we began work to redefine the automotive purchase experience with an all new mobile test drive platform. Strategy. UX. Design. Infrastructure. iOS and Android apps. And six months to do it.
Our Approach
The value is clear to consumers: order a test drive with a few taps, at the time and place that's most convenient. Uber for test drives, if you will.
Drive represented a unique challenge. But success hinged on our ability to earn organizational support across Hyundai's national marketing and sales teams, as well as individually owned local dealerships and their sales associates working the showroom floors. While consumer experience remained priority one, the needs of dealerships, and the impact our platform would have on their day-to-day operations was critical to understand and accommodate.
Making It Possible
With a highly collaborative, close-knit group of key decision makers at Hyundai and Innocean, we were effective in leading a nimble product development initiative.
It's a process unlike typical campaign-based projects, magnified by a product that mandated viability and usability across a handful of very distinct user groups (customers, sales agents, dealership managers, regional sales managers, digital marketers, to name a few).
Testing for Drive couldn't only happen sitting at a desk. Our team brought the platform into the real world, fine-tuning our mapping and drive experience with in-market consumers and Hyundai's top dealerships in a quest to recreate the core functionality of Uber or Lyft, multiplied by the unique nature of the automotive sales process and decades of methodology.
- Code Shared Across Andriod + iOS0%
- Conversion Rate0%
Up Next
