Mapping all of the delicious mouthwatering bites of Tillamook around the country, so that fans can discover and contribute new food experiences.




  • 72andSunny
  • website
  • interactive map
  • user-generated content
  • ux/ui design
  • front-end development
  • back-end development
  • custom cms

Project Overview

The Brief

To help drive sales growth, promote engagement and solidify Tillamook as a trusted source for great food experiences, we built an easier way to find Tillamook anytime, anywhere.

Tillamaps pairs traditional "where to buy" retail data with a map of all the delicious, mouthwatering bites of Tillamook at restaurants around the country, making it the definitive resource for Tillamook Nation.


Tillamaps is a food-focused conduit to Tillamook bites, giving fans and foodies a place to share their best finds and recommendations.

By combining this passion with the utility of our interactive map, we created an actionable journey for consumers new and old, from location-aware, data-driven ads across web and social, through to a personalized Tillamaps experience in which users can try and buy in their neighborhoods. To make this possible, we identified an opportunity to leverage increasingly available restaurant menu data together with Tillamook's own distribution outlets, seeding the map for its National Cheddar Day premiere before enlisting community members to contribute to the platform with their own restaurant finds and favorite dishes.

Data Aggregation

As National Cheddar Day loomed, our development team had to quickly aggregate and normalize thousands of data points, culling disparate restaurant, retail and product information into a new, unified, geotagged Tillamaps database.

We optimized the data structure, then scoured and filtered thousands of restaurant menus to automatically identify dishes starring Tillamook across the nation, in our core categories: cheeseburgers, sandwiches, ice cream, mac 'n cheese and nachos.

With this infrastructure in place, our custom management dashboard enables Tillamook to grow and manage ongoing community submissions, ensuring Tillamaps remains fans' go-to resource for their next food adventure.



One-tap to share, favorite, and get directions to Tillamaps restaurants and retailers.

Dedicated Try filters let users satisfy their latest cravings, sorting dishes like cheeseburgers, sandwiches, mac 'n cheese and more while products can be narrowed by variety and type.

With the ability to favorite restaurants and stores, foodies can return to the site anytime to continue their journey to find the best Tillamook in their town — and start dreaming about their trip to the Creamery someday.


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