Sharks Data Heroes

Data-driven touchwall experience gives fans a hands-on look at the power of the SAP-NHL ® Coaching Insights app as they vote for the players leading their team to victory each week.




  • Genesco Sports
  • Sports
  • Touchscreen
  • Data Viz
  • Unity
  • Design
  • Animation
  • Back-End Development

Project Overview

The Brief

Showcase the SAP Coaching Insights app by bringing advanced stats and a compelling full-season fan activation to SAP Center in San Jose, CA.

Pull back the curtain on the technology used on every NHL bench, while giving fans a chance to vote for their San Jose Sharks “Data Heroes” of the week.


Real Time Data

Leveraging Unity to work collaboratively with several team members, the wall displays real-time NHL stats at every home game, and lets fans vote for their Data Hero of the week while earning custom digital takeaways powered by quick QR scans.

Beyond goals and assists, our interactive modules encourage fans to explore deeper and uncover the details in the data that make each player's contribution to their team special. Advanced analytics and other SAP-powered insights are layered into every screen, offering fans the chance to think like a coach and gain a better understanding of their team — and the potential of SAP data.

Cast Your Vote

Fans relish the chance to celebrate the Sharks top performers, looking beyond the usual superstars to cast their votes for the unsung data heroes that propel teams to victory.

Featuring commanding "attract" signage and animations that draw fans across the concourse, backed by unique stats, data visualizations and highlights, the touchwall activates fans all season long with weekly, monthly and full-season tallies.

Every vote is rewarded with digital keepsakes in the form of exclusive mobile wallpapers that keep SAP, the NHL and the San Jose Sharks with fans long after the final horn sounds.

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